Do you want to share your Instagram stories with new or existing customers on a long-term basis? Further, the story highlights are ideal for you. Brands use story highlights as a social media marketing strategy to showcase their best content. Instagram story highlights for brands to attract new customers or keep existing ones.
In this article, we will discuss how Instagram story highlights work, as well as how they can be optimized.
Instagram Story Highlights Overview
Instagram stories stay on your brand profile for at least one day, equal to 24 hrs. Highlights are the stories that you can show for as long as you like. They are displayed as a circle icon below a brand’s bio. Brands can convey information about their important events or best products in these story highlights. Users can get the right details at a glance in the Instagram highlights.
Benefits Of Using Instagram Highlights
Some main benefits of Instagram story highlights for brands are as follows:
- Extended visibility for showcasing key content
- Adds a professional, polished look to your brand profile
- Increased engagement for new customers through easy access to your highlighted products/ services
- Helps brands create a unique brand identity
- Provide lasting benefit as they are not time-bound like status stories
- Enable brands to promote specific events or product/service campaigns
How To Use Instagram Story Highlights?
Instagram story highlights for brands showcase important content using several creative methods. Some excellent ways of using story highlights for your brand identity creation are as follows:
BTS (Behind-The-Scenes) Of Your Brand
Easily connect with your old and potential customers by uploading insights. It can be about your product manufacturing or just a sneak peek into your administrative environment.
Product Features and Tutorials
Brands can display their product range by posting unboxing videos or tutorials. It also helps in acquiring new customers by attracting them or retaining existing ones through detailed content sharing.
Customer Testimonials and Reviews
If your past clients leave a positive review on your brand highlights page, it creates an outstanding impact on customers. Brands should obtain permission from past clients before sharing their personal, happy testimonials.
Event Recaps
Creating event or product launch recaps ensures your potential audience doesn’t miss out on all your brand’s excitement. Make a story, then convert it to Highlight to retain it for maximum benefit. Brands can even provide live answers to customers’ questions about their previous or upcoming products.
Tips For Optimizing Instagram Highlights
Brands can optimize Instagram highlights by following some useful and practical tips:
- Choose a bold highlight icon to attract customers.
- Showcase your best product/service.
- Stay consistent in creating your brand identity.
- Use interactive polls to engage the audience.
- Create an FAQs page for your brand.
- Post tutorials of customers using brand products.
- Promote upcoming brand events or product launches by generating pre-launch buzz.
Bottom Line
Instagram highlights are a trending way to attract more customers and share new brand details. Businesses should focus on learning this digital marketing tactic. So, what is keeping you from trying this fantastic means of social media marketing? Posting Instagram story highlights for brands is the ultimate branding solution.
