SWGOH Store: A Complete Guide to Maximizing Rewards

Alexandre Dumas

August 21, 2025

SWGOH Store

The SWGOH Store is one of the most important features in Star Wars: Galaxy of Heroes. Players rely on it to buy character shards, gear, and exclusive items needed to progress through the game. Since the store has multiple sections, each with its currency, knowing how to use it wisely is essential for success.

This guide explores every part of the SWGOH Store, highlighting its resources, strategies, and long-term benefits for both free-to-play and competitive players.

Understanding the SWGOH Store

The SWGOH Store isn’t a single shop—it’s a collection of different stores, each tied to specific currencies earned in various game modes. Items rotate frequently, which means players must prioritize what to purchase.

Key elements of the SWGOH Store include:

  • Character shards for unlocking and upgrading heroes.

  • Gear pieces are essential for strengthening squads.

  • Exclusive items not available elsewhere.

  • Rotating inventories requires strategic planning.

Types of SWGOH Store Currencies

To navigate the SWGOH Store effectively, players must understand the main currencies:

Squad Arena Tokens

Earned through Squad Arena battles, these tokens are used to buy character shards and gear.

Galactic War Tokens

Granted after completing Galactic War battles, they provide steady access to older but useful character shards.

Cantina Battle Tokens

Earned in Cantina battles, these tokens help unlock characters tied to the Cantina store.

Guild Tokens

Collected through guild activities, raids, and Territory Battles. The Guild Store is one of the richest parts of the SWGOH Store.

Fleet Tokens

Obtained through Fleet Arena battles, these are used to buy ship blueprints and select character shards.

Championship Currency

Earned in Grand Arena Championships, this currency allows purchases of powerful gear and rare shards.

Shard Shop Currency

When players have excess shards, they convert them into Shard Shop Currency, which can be spent on exclusive gear.

Key Stores in SWGOH

Squad Arena Store

The Squad Arena Store is a beginner-friendly section where players should prioritize unlocking powerful characters early. Characters like Darth Vader and Tarkin were once must-haves for starter rosters.

Galactic War Store

This store has a wide variety of characters that help early progression. However, many veterans recommend saving tokens for Shard Shop conversions once rosters are built.

Cantina Store

The Cantina store provides shards for characters that synergize well with early teams. Prioritizing farming synergy-based characters here helps with events and raids.

Guild Store

Often considered one of the best in the SWGOH Store, the Guild Store offers both rare character shards and valuable gear. Because gear bottlenecks can slow progression, many players spend heavily here.

Fleet Store

Focused on ships and select characters, the Fleet Store is crucial for building strong fleets. Investing here is vital since ships unlock Zeta materials.

Championship Store

This store rotates premium gear and character shards. It’s one of the most useful for late-game players aiming for endgame rosters.

Shard Shop

The Shard Shop is where veterans thrive. Converting excess shards into this special currency allows for farming of high-end gear and exclusive shards.

Best Strategies for the SWGOH Store

Prioritize Characters Over Gear Early

When starting out, it’s best to buy character shards to expand your roster. This ensures you can participate in more events and modes.

Transition to Gear in the Mid-Game

Once you have a solid roster, gear becomes the main bottleneck. Investing in stun cuffs, carbantis, and other hard-to-farm gear is smart.

Save Currency for Limited-Time Opportunities

Some rare items only appear occasionally. Keeping a reserve of tokens ensures you won’t miss out.

Convert to Shard Shop Currency Wisely

Don’t waste excess shards—turn them into Shard Shop Currency for consistent access to high-value gear.

Balance Between Short-Term Needs and Long-Term Goals

The SWGOH Store can be tempting, but discipline is key. Spending tokens strategically helps you progress faster without regrets.

Free-to-Play vs. Pay-to-Play in the SWGOH Store

  • Free-to-Play Players rely heavily on maximizing store currencies. For them, every token counts, and smart spending is essential.

  • Pay-to-Play Players still benefit from the SWGOH Store, especially for gear and shards not easily acquired through packs.

In both cases, the store provides value and acts as a leveling tool across different play styles.

Common Mistakes in the SWGOH Store

  • Spending tokens on weak characters too early instead of focusing on meta-relevant heroes.

  • Ignoring gear bottlenecks and wasting tokens on low-priority gear.

  • Not converting extra shards into Shard Shop currency.

  • Chasing every character without a clear roster strategy.

Avoiding these pitfalls ensures long-term efficiency.

The Role of the SWGOH Store in Progression

The SWGOH Store is more than a marketplace—it’s a progression engine. By spending wisely, players unlock legendary characters, build competitive fleets, and prepare for late-game content.

From unlocking Grand Master Yoda to farming General Skywalker, the store’s offerings directly impact how fast a roster develops.

Future of the SWGOH Store

As Star Wars: Galaxy of Heroes evolves, the SWGOH Store also receives updates. New currencies, rotating inventories, and exclusive event-based items keep the store relevant.

With new legendary characters and ships regularly introduced, players can expect the SWGOH to remain an essential hub for progression.

Conclusion

The SWGOH Store is one of the most important features in Star Wars: Galaxy of Heroes. By understanding its currencies, prioritizing purchases, and planning for long-term goals, players can maximize their efficiency and strengthen their rosters.

Whether you’re a beginner unlocking your first heroes or a veteran farming high-end gear, the SWGOH Store offers consistent rewards that shape your gameplay journey.